Where Is All Started
In 1941, two chemists in Manchester, United Kingdom invented polyester.
Eighty-four years on, almost every garment sold to men is still made from it. Plastic, spun into thread. Pressed against skin.
I grew up in Manchester. I started running, started caring what I put on my body.
I looked for the alternative. There wasn't one. Activewear giants sold plastic in twelve colorways and called it innovation.
Our first product
So we built it. Merino from Australasia. Organic Cotton. No polyester. No nylon. No plastic anywhere it touches you.
The Future
To the pioneers of activewear: thank you. We'll take it from here.
What We Stand For
We believe activewear has lost its way. Synthetic fibres, chemical finishes, and disposable construction have become the default, sold to you as performance. We think that's backwards. We're not here to follow the industry. We're here to restore what fabric was always meant to be: natural, traceable, and built to last.
Certified natural fibres
Every fabric is certified, GOTS organic cotton, Responsible Wool Standard, or the natural-fibre equivalent.
Luxury mills
Every Nero garment is traceable to the mill, the flock, the field. The same Italian and Portuguese mills that supply the world's luxury houses. No mystery blends. No "proprietary technology."
Tested to last
Independently lab-tested at SGS and Intertek for seam strength, abrasion, pilling, and shrinkage. Built to the standards luxury houses set.
Built slowly, on purpose
We release fewer styles, in smaller runs, and refine them year after year. Built once. Built right.